Turkish Airlines (Istanbul) has announced that NBA Los Angeles Lakers basketball starÂ Kobe BryantÂ has been named a global brand ambassador for the airline for the next two years. The airline will offer four flights per week fromÂ Los Angeles’ LAX Airport to Ataturk Airport inÂ IstanbulÂ beginning on March 3, 2011.
A global advertising campaign featuring Mr. Bryant is planned for 2011. Â The first television advertisements with Mr. Bryant are slated to run in the U.S. and theÂ Middle EastÂ in the first quarter of 2011, after which it will be broadcast globally to more than 80 countries. Â In addition to the U.S., the campaign will focus on theMiddle EastÂ and the Far East where the basketball player has a large fan base. Â The campaign also will include billboards, print and online components.
Mr. Bryant is scheduled to make several appearances on behalf of Turkish Airlines in the coming year, including for the plannedÂ Los AngelesÂ launch.
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