Jimmy Choo‘s most ardent fans now have a place to see and be seen on the Web.
The posh London-based shoe label has just launched Choo 24:7, an interactive microsite that invites fans and photographers to submit street style images that reflect their personal style.
Shoe lovers can not only check out how tastemakers from Paris to Nashville are styling their signature stilettos, but also create their own Stylemaker photo galleries directly through Facebook or personal digital photo albums. Photos tagged #choo247 on Instagram will also feed to the site, where users will find links to buy the Jimmy Choo pieces featured.
To kick off the project, street style photographer Eddie Newton of Mr. Newton exclusively photographed two special Jimmy Choo fans: editor Caroline Issa in London and actress Jessica Joffe in New York. Throughout the next year, new headline Stylemakers will be unveiled in different cities, reflecting the global personality of Jimmy Choo.