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A$AP Rocky, P. Reign Talk ‘We Them Ni–as’ Collaboration

A$AP ROCKY @ Primavera Sound 2012
Josep M Martí / Music Photos / CC BY-NC-SA

A$AP Rocky is bringing his Harlem swag to the Great White North. The rapper took a break from touring on the Diamonds World Tour, alongside Rihanna, to shoot the video for his collaboration with P. Reign, “We Them Ni–as.”

The direction of the video is to take the lifestyles of Canada and New York and interpret it on camera,” A$AP Rocky tells Billboard of the Footage and Chubbs-directed pan-regional visual while on set at Toronto’s Silverline Studios. “It’s just easy to work with mother fuckers who know you creatively and believe in your shit. That’s why this shit just goes together perfectly, because mother fuckers ain’t afraid to take risks,” A$AP said of the collaboration with the Toronto rapper. Being the consummate sartorialist that he’s known to be, A$AP joked about bringing his high-fashion eye to the set. “We got this ni–a trying on Balmain and all that,” he laughed.

P. Reign’s forthcoming mixtapeDear America,” which features “We Them Ni–as,” is slated to drop later this year. “Dear America” features additional guest appearances from French Montana, Waka Flocka Flame and Drake.

Read the full story on Billboard.com

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